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ublicity for your program can come in all shapes, sizes and colors. It is important to find advertising that works for your floor's personality. It is also important that the information is presented in a timely manner, varies in style and appearance, and is taken down immediately after the event. Finding the perfect location for your publicity is also important. 

    Remember... 

• You should publicize AT LEAST one week in advance of your program.
• For special, "large" attendance events, you should publicize AT LEAST two to three weeks in advance.
• You may need to obtain special permission to advertise your program. Check the rules before distributing publicity in some place other than your own hall/building.  

Where You Can Stick It... 
There are many other creative places to stick your advertisements other than just the walls in your hall. Consider some of these places to "stick it."  
  

• "I'll meet you at 6:09." For some reason, if you use a random time to begin your program, residents seem to remember it better.
• Get out of the box! Cut your banners and flyers into odd shapes...like triangles, rectangles or octagons. 
• Just Get CRAZY! Hang your signs on the ceiling! Hang them upside down! Hang them at an angle! 
• Go ahead...taunt them! Hang up a section of a sign or flyer on one day. Hang up the next piece on the second day. By the third and fourth days, they will be actively looking for the rest of the information...and they say cats are curious! 
• And for those stable residents...Don't forget about those residents who thrive on consistency. Try to establish a designated spot or bulletin board for all announcements and information. This will be greatly appreciated by those who like to have all of the information at one time!
• Talk to them! There is no greater publicity than a personal invitation. Get out there and knock on those doors. Not only does it give a nice personal touch to your program, but residents have a  much harder time saying no to your face!
• Starve a cold, stuff a resident? They love to get stuff...any kind of stuff...especially food! Attach a program announcement to a "gimme" item. For example, if you are sponsoring a movie night, attach the "ticket" to a bag of popcorn. Remember..."stuff" makes them happy. Just use your imagination and be creative!
• Have markers lost their magic? Use chalk, charcoal, paint, textured paper, paper bags, and clip art to create your next banner. Throw in a little yarn, glitter, and wrapping paper and you can have some really unique advertising for your program.
• Help Wanted! Get your residents involved in programming. Find that artistic person or computer literate person on you floor and let them create advertising or host a program. Most residents, if asked, are eager to be involved.
• Get all FIRED UP! Be an active participant! For example, if you have promoted a program in the building or on your floor, you should attend....and be excited about being there! Be active and enthusiastic. And go with your residents...don't just send them.